![]() Surveys show some visitors aren't even aware they have an ad blocker running, and present a prime opportunity for publishers to engage them to whitelist the website. Other reasons include avoiding the bandwidth used to download ads, and concerns about privacy and tracking. The primary reason a user chooses to use an ad blocker is frustration with the quantity and intrusiveness of ads. ![]() Some of the more popular adblock extensions include Adblock, Adblock Plus, and uBlock, plus the Brave adblocking browser. ![]() Browser built-in tools, such as Chrome adblock, blocks some ads by default, and users can add more blocking functions via the settings. ![]() Most adblock extensions are set to block all ads on a page. When a browser with adblock loads a page it identifies scripts in your code used to serve, target, or track ads it then stops them from functioning so the ads never appear. In order to start the dialogue with an adblock user, a publisher first needs to be able to test for adblock use across dozens of proprietary solutions, browser ad block, and tracker blocker extensions. Building a sustainable, growing relationship with visitors will adblock losses, but requires an exchange of value and two-way, consent-based communication. Many visitors have valid reasons and concerns about managing their overall ad experience. The first step is to use the best adblock detector before you can engage them and recover revenue. ![]() If nearly a third of your site visitors are using an adblocker, that equates to a significant lost revenue. The average active block rate in the US is 28%, and Statista reports 33% of women and 49% of men in the U.S. Every ad-supported publisher should know what percent of their audience is blocking ads. Knowing how to detect adblock users on your website is a critical must-have for web pages that serve online advertisements.Īdblockers cost online publishers billions of dollars in lost revenue each year, and it's become a critical first step to detect adblockers. ![]()
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